The quality of De Cecco pasta is a family matter that moves with the times for over 125 years from father to son.
Over a hundred years ago, in Abruzzo, there began a story of a great endeavor that like any other, was of men and passion. It is the story of the Molino (mill) and of the Pastificio (pasta factory) of the De Cecco brothers, which has been producing pasta for over 120 years and has become synonymous for superior quality and Italian authentic taste around the world. The story starts in Italy prior to its Unification, with Don Nicola De Cecco producing the “best flour of the surrounding countryside” in his stone mill in Fara San Martino, a small village at the bottom of the Maiella. Just as it had been for generations, Uncle Nicola (“Zi Nicola”) passed his knowledge and passion on to his son Filippo, who opened a new chapter of the De Cecco family history, starting to produce pasta: the Molino and the De Cecco brothers’ pasta factory were born. It is 1886. The best flour of the surrounding countryside embarks on a long journey before becoming premium quality pasta. Combining old craftsmanship, creative intuition and technical insight, Don Filippo De Cecco created a low temperature drying device which enabled pasta to dry regardless of weather conditions. Up to then, pasta had always been sun dried, which was the only way known to guarantee a high quality product and its preservation. As a result of this technological innovation, De Cecco starts opening up to international markets. In 1908, the country girl from Abruzzo, carrying the wheat stacks, becomes the company’s trademark. After World War II the company experiences rapid growth. A new production plant is built to replace one bombed by the Germans and business takes off, with increasing attention to foreign markets. In the 1950’s, a new pasta factory is opened in Pescara in response to the increased demand of those years. In 1980 a new modernized production unit is established in Fara San Martino, which doubles the production capacity. In 1985, the company starts creating its own sales and distribution network in response to market evolution.
Another milestone is the foundation of the Societa’ Olearia, 1986 which is the first step towards product line extension, which will further expand in 1993. Important investments are made in the 90s: a new mill, capable of processing 1100 metric tons of wheat daily, is built in Fara San Martino; in 1997 the new Ortona plant is launched: an example of innovation and advanced technology, servicing the old tradition of pasta making.
As time goes by things change, but the De Cecco brand today is still synonymous for premium quality in the pasta world. The De Cecco Group has 220 million euro in revenue, of which over 1/3 is generated through export. There has been no change in the will to pass on, safeguard and consolidate the Founder’s original principles of production and quality: selected wheat, fresh semolina from the Molino, bronze plate drawing, low temperature drying and constant quality control. Every De Cecco act, today, like back then, comes from deep passion and tenacious search for perfectionstarting from pasta and going forward.